Deciding regarding a press release and earned press reporting is a key challenge for many organizations. While releasing a press release provides instant control over your message and reach , it’s essentially self-promotional . Conversely , gaining news attention from established news outlets car

While a news release can introduce the narrative about your organization, it’s generally considered a controlled form of messaging . Earned media coverage , however, often holds considerably more weight when it comes to establishing business reputation . Obtaining positive stories in respected pu